Mayor Michael R. Bloomberg and The History Channel(R) Open the ‘NYC Heritage Tourism Center’
State of the Art Visitor Center Makes City Hall Park Gateway to NYC History
Mayor Michael R. Bloomberg, The History Channel USA President Dan Davids, New York City Chief Marketing Officer Joseph Perello, The History Channel Marketing Senior Vice President Michael Mohamad and NYC & Company President and CEO Cristyne L. Nicholas today officially opened the City’s new state-of-the-art ‘NYC Heritage Tourism Center’ located at Broadway and Barclay Street in Lower Manhattan. The tourism center is the core element of a groundbreaking partnership between the City of New York and The History Channel to promote heritage tourism to New York City.
The partnership leverages The History Channel’s assets such as media, programming and history expertise to help make New York City a premier heritage tourism destination. In conjunction with the unveiling of the new tourism center, the City and The History Channel announced three new television spots promoting heritage tourism in New York City that are slated to start airing nationally on the cable network Monday. The advertising, marketing and direct revenue of the partnership is valued at $19.5 million over three and a half years for the City. City summer tourism is projected to total 12 million visitors from Memorial Day to Labor Day — a record-breaking summer tourism forecast.
July 29, 2005
Posted in: United States East