Dream, the idea of future in Italian car design
Torino – September 19 – November 11, 2008
The history of cars in Torino has developed along two lines that in many cases have intersected, creating sparks and beneficial interactions that have brought the city and Piemonte unrivalled fame on the world stage.
While our region has been producing cars for a century, it has also fuelled hotbeds of creativity, craftsmanship and technology expressed in one-off vehicles and prototypes, first as a customized response to private customers and then as an instrument to certify the competency of studios and draw contracts from national and international manufacturers.
The analysis of “Dream” starts from the 1950s, that particular period for the Italian car industry which, recovering from the wounds of war, followed Ford’s objective of cars for all, but remained strongly attracted by the appeal of unique models, the Dream Car as an explicit sign of optimism, a vision of a bright future, a sometimes naive concession to provocation and escapism.
August 29, 2008
Posted in: Italy