Hilton Hotels Corporation Extends World’s Greatest Hotel Name to Create Luxury Brand Line – The Waldorf Astoria Collection

Hilton Hotels Corporation has announced that the company is introducing a new luxury hotel line that will extend the cachet of New York’s legendary Waldorf Astoria  hotel.

Unveiled today as “The Waldorf Astoria Collection,” the new, elite brand designation will build upon the legend that company founder Conrad N. Hilton called “The Greatest of Them All,” the Waldorf=Astoria. The Waldorf Astoria Collection is launching with the Waldorf Astoria itself and three world-class luxury resorts that will be newly managed by Hilton:

. Grand Wailea Resort Hotel & Spa on the island of Maui in Hawaii
. Arizona Biltmore Resort & Spa in Phoenix, Arizona
. La Quinta Resort & Club in La Quinta, California

All four resplendent hotels will maintain their established, well-known names, while adding The Waldorf=Astoria Collection designation as a mark of their exclusivity. Hotels within The Waldorf=Astoria Collection will benefit from the support of award-winning technology programs, the Hilton HHonors guest reward program, the industry-leading Hilton Reservations Worldwide system, eBusiness programs, worldwide sales and marketing programs, and operations support.

The Waldorf=Astoria hotel is wholly owned by Hilton Hotels Corporation, and the Grand Wailea, Arizona Biltmore and La Quinta properties are owned by Orlando-based CNL Hotels & Resorts, Inc., a leading hotel real estate investment trust (REIT).

Hilton Hotels Corporation will acquire the three management contracts from La Quinta, Calif.-based KSL Resorts, which currently manages the three luxury hotels.

“The Waldorf Astoria Collection will build upon a deeply established and highly reputable hospitality name -
 the Waldorf Astoria — that represents one of the cornerstones of our company’s history,” said Matthew J. Hart, president and chief operating officer of Hilton Hotels Corporation. “We will take this world-renowned name to new heights as we develop a new line of business that has significant growth potential and that we anticipate will have enormous appeal to current and prospective hotel owners and developers worldwide.”

January 19, 2006   Posted in: Hotels General News