Hong Kong gets ready for its largest shopping festival ever
By Satish G. | eTN Asia
Hong Kong Tourism Board ( HKTB) is gearing up for its largest shopping festival this year. The board will stage the 2006 Hong Kong Shopping Festival between 24 June and 31 August 2006, with a record of more than 7,500 merchant outlets having already confirmed their participation.
Organised by the HKTB for the fifth consecutive year, the mega summer shopping promotion this year will carry the theme "Discover the Diverse Shopping Experience."
Participating outlets include malls and department stores, open-air markets, top-brand flagship stores, Chinese authentic speciality store clusters, trendy boutiques and themed shopping streets.
Surveys by the HKTB showed that visitors, especially those from long-haul markets, are interested in open-air markets and Chinese authentic specialties, besides shopping in malls and designer boutiques.
At the same time, many short-haul visitors make special trips to Hong Kong for its trendy merchandise.
The HKTB will once again organise the ever-popular Grand Lucky Draw. Altogether, 113 prizes worth 2.7 million HK dollars (about 346, 000 U.S. dollars) will be available for the lucky winners, with the Grand Prize being an Audemars Piguet Jules Audemars watch valued at 590,000 HK dollars (75,641 U.S. dollars). At the end of August, the winners will travel to Hong Kong for the final round of the contest.
The Aqua Fantasia multimedia water show, in which colorful images and words will appear on a transforming water curtain, will be staged beside the Tsim Sha Tsui Clock Tower daily at 7.30pm, 8.30pm, 9pm and 9.30pm, with pyrotechnic displays added on Saturdays. On June 24 and 25, and July 1 and 2, more pyrotechnic displays will be held off the Convention & Exhibition Centre in Wan Chai during the nightly light and sound show A Symphony of Lights.
June 15, 2006
Posted in: Hong Kong