“Los Angeles is where the world creates and innovates,” said Mayor Antonio Villaraigosa. “I am thrilled to join LA INC. and all the participating institutions in celebrating LA’s contribution to the visual and performing arts. The City’s unparalleled diversity and rich range of cultural institutions offer a dynamic arts scene.”

The home to nearly 3,000 professional arts organizations and institutions, Los Angeles is a world-class arts capital, ranking second in the nation in volume for overseas cultural and heritage visitors according to the US Department of Commerce. Fully one-half of Los Angeles’ 26.9 million annual visitors get their information of why to come to LA, when to visit and what to see and do when they’re here from friends and family who live here.

“In partnership with Wells Fargo, our three-month Discover the Arts program is a great way to inform and extend the influence of arts-goers throughout the region to drive additional visitation to LA,” said Mark Liberman, president and CEO of LA INC. “This initiative defines the arts broadly to include museums that present everything from art and automobiles, to gardens and even dinosaurs. Once people experience a play at a small neighborhood theater, a grand opera or symphony performance, or an engaging art exhibition, we’re confident they’ll return throughout the year and bring their family and friends.”

From art aficionados to families, Discover the Arts encourages everyone to explore their favorite arts institutions while discovering museums and other arts institutions they have never visited before.

“This is Wells Fargo’s fourth year partnering with LA INC. to present the Discover the Arts campaign to make the arts accessible to all,” said John Sotoodeh, Wells Fargo L.A. Metro/Orange County Regional Banking president. “The goal of Discover the Arts is to create greater awareness, appreciation and demand for arts and culture experiences among LA residents and visitors alike.”

Institutions participating in Discover the Arts include the following: Annenberg Space for Photography, the Aquarium of the Pacific, Autry National Center, California African American Museum, California Science Center, Center Theater Group, Chinese American Museum, Colburn School, Craft and Folk Art Museum, Fowler Museum at UCLA, Geffen Playhouse, Getty Center, Getty Villa, The GRAMMY Museum® at L.A. LIVE, Hammer Museum, Heritage Square Museum, Hollywood Museum, Huntington Library, Art Collections & Botanical Gardens, IRIS, a Journey Through the World of Cinema™ from Cirque du Soleil®, Japanese American National Museum, LA Stage Alliance, LACMA, Los Angeles Chamber Orchestra, Los Angeles Conservancy, Los Angeles Master Chorale, Los Angeles Philharmonic, LA Opera, MAK Center for Art and Architecture, Museum of Contemporary Art, Los Angeles, Museum of Latin American Art, Los Angeles Museum of The Holocaust, Museum of Tolerance, Music Center, Natural History Museum of Los Angeles County, NOHO Arts District, Pacific Asia Museum, Page Museum at the La Brea Tar Pits, The Paley Center for Media, Pasadena Museum of California Art, Petersen Automotive Museum, REDCAT, Santa Monica Museum of Art, Skirball Cultural Center, The Ronald Reagan Presidential Foundation & Library, USC Fisher Museum of Art, Valley Performing Arts Center, Wells Fargo History Museum, Wende Museum & Archive of the Cold War, Zimmer Children’s Museum.Beginning in February, when visitors book an overnight stay on hotels.com at participating Los Angeles hotels, they will receive a Discover the Arts discount voucher that will give them up to 50% off admission, gift store items and more at 50 cultural attractions across Los Angeles.

Discover the Arts discount cards can be found at Wells Fargo branches across Los Angeles, Ralphs locations across Southern California, Amtrak stations, Metro and Metrolink and online at www.discoverlosangeles.com/thearts.

For more information and a complete list and description of all participating venues and offers, visit www.discoverlosangeles.com/thearts.

About LA INC. The Los Angeles Convention and Visitors Bureau

LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com

DENVER CENTER FOR THE PERFORMING ARTS: A Jim Brickman Valentine

Tickets for this extremely classy concert start at just $42. Don’t miss this most romantic of artists on the most romantic of all holidays. If there ever was a perfect date night, this is it.

WASHINGTON PARK: Valentine’s 5K

Feb. 12

Who says you can’t mix love and exercise? Denver is routinely named one of the fittest cities in the country and one of America’s healthiest cities to visit – so this event shouldn’t be a surprise. Couples can get their pulses racing – literally – during a 5K trek around the scenic Washington Park neighborhood. Registration is just $30, and all proceeds help fight cancer.

SKYLINE PARK: Ice Skating at the Southwest Rink

Feb. 14

The magnificent – and free – Southwest Rink celebrates its last day of the season with a Valentine’s Day skate, 11 a.m.-11 p.m. Lace up and hit the ice with your sweetheart. The rink is free if you bring your own skates, and rentals are nicely priced at $2 a pair.

BOVINE METROPOLIS THEATER: Heirs of Hogwarts

Feb. 14

Indulge your inner geek at this hilarious Harry Potter-themed show from Denver’s improv masters. All the things you love about the Harry Potter universe will be displayed on stage: charms, Hogwarts houses, transfiguration, and magical creatures. Returning to Hogwarts has never been this funny. Tickets are just $8.

DENVER MUSEUM OF NATURE & SCIENCE: Hugs and Hisses

Feb. 16

They may not send chocolate or flowers, but lizards and snakes have spent millions of years doing whatever it takes to impress their mates. In honor of Valentine’s Day, the Denver Museum of Nature & Science is taking a cue from these romance-savvy animals that understand the language of love. Learn the courtship dances of the monitor lizard and bearded dragon, tour the Lizards & Snakes exhibition, and head to the bar for The Snakebite. Tickets are just $8 for museum members and $10 for nonmembers.

DENVER ZOO: SCFD Free Day

Feb. 16

Take the day off and explore the wonders of the Denver Zoo for free. Gentlemen, take note – the Zoo is an increasingly popular spot for proposing!

MILE HIGH ROMANCE: Various locations

A fun (and cheap!) date idea – spend the day finding the spots in Denver that are exactly a mile high, 5,280 feet above sea level. Start at the Colorado State Capitol Building – the 13th step has a marker showing where to stand. The view of the Rocky Mountains isn’t half bad, either. Next, head to City Park and walk the Mile High Loop, a trail that’s – you guessed it – one mile high. Finally, take a free “Behind The Seams” tour of Coors Field, the downtown home of the Colorado Rockies. The upper deck’s purple-painted 20th row is exactly 5,280 feet above sea level.

THE BROWN PALACE HOTEL & SPA: “Affairs of the Heart” Historical Tour

Every Wednesday & Saturday in February

Led by The Brown Palace’s resident historian, Julia Kanellos, visitors will hear stories about hotel founder Henry C. Brown, who at 74 took a 22-year-old for his third wife, and deeply romantic couples like Lowell and Frances Thomas; President Dwight and Mamie Eisenhower; the shocking affairs of Isabelle “Sassy” Springer; Mrs. Louise Crawford Hill; World War II love stories and more. Tours are $10 and start at 3 p.m. Reservations are required. Call 303-297-3111.

MILE HIGH PEDICAB: Downtown Denver Tour

Cruise the streets of Downtown Denver with your loved one in the cozy confines of a pedicab – a three-wheeled pedal descendant of the rickshaw. Generally the suggested rate is $2 per block.

DENVER’S BEST HOTELS: Valentine Deals & Packages

Make a night of it! Treat your sweetheart to a romantic stay at one of many Denver hotels offering deals for Valentine’s Day. Most are offering special spa packages, romance packages, put together just for a romantic Mile High weekend.

Find more ideas and itineraries for romantic date nights in Denver, go to the www.VISITDENVER.com website.

About VISIT DENVER, The Convention & Visitors Bureau

Celebrating more than 100 years of promoting the Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A record 12.7 million visitors stayed overnight in Denver in 2010, generating $3 billion in spending, while supporting nearly 50,000 jobs, making Tourism the second largest industry in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER, on Twitter @iknowdenver and the VISIT DENVER Facebook page, or by phone at 800 2 DENVER.

Love is in the Rocky Mountain Air in Denver this Valentine’s Day. Photo Credit: Casey Wigotow

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“The Breckenridge Ski Patrol has worked extremely hard and been very diligent to open up our terrain as soon as we feel it is safe to do so,” said the Kevin Ahern the Breckenridge Ski Patrol Director. “Getting the Imperial Express Super Chair open is key for us to get the rest of our alpine terrain open for our guests.”

North America’s highest chairlift, The Imperial Express SuperChair, was installed in Breckenridge in 2005 and tops out at 12,840 feet, after a quick 2.7 minute ride to the top of the Imperial Bowl. Weather permitting; it gives skiers and riders easy access to three high-alpine bowls and hike-to access to the famed Lake Chutes and Snow White areas of Peak 8.

Breckenridge Ski Resort requires all skiers and riders to observe all posted signs and warnings. Closed trails may contain hazards due to limited natural snow coverage or changes in snowfall and weather. Please keep off closed trails and out of closed areas for safety reasons.

Visit Breckenridge.com or call +1 (970) 453-5000for additional terrain updates, snow reports, lodging deals, events and more. Stay connected all season long and learn more about Breckenridge Ski Resort’s 50th Anniversary Season, including the “50 Wishes” campaign atwww.facebook.com/Breckenridge or @breckenridgemtn on Twitter

On Marathon Day, Sunday, March 18, family, friends and marathon enthusiasts will have a unique opportunity to join fellow on-lookers at the cheer zone held on Dayton Way at Rodeo Drive. The official Beverly Hills Cheer Zone will not only provide a community gathering place for race spectators, but will also feature a collection of vendors hosting race-related exhibits, activities and giveaways.

http://www.lovebeverlyhills.com/marathon

The center is open 7 days a week from 9 am to 5 pm and is located at the Stage Stop Hotel within the historic district in Buena Park. For more information call 800-541-3953 or visitcwc.com

Knott’s Berry Farm Invites You To Soar Over Orange County – New ride swings riders 300 feet off the ground

Rising 300 feet in the air, WindSeeker takes 64 passengers to new heights as it ascends above the theme park and then swings passengers for a ride like no other. WindSeeker features 32, 2-person gondolas that ascend to a height of 301 feet. Once it has reached the top of the tower, WindSeeker spreads its metal arms swinging riders for a 60 second flight at a 45 degree angle at a speed of 8 rotations per minute. For more information visit knotts.com

Marriott Fairfield Inn & Suites Now Open

The Marriott Fairfield Inn & Suites underwent a four million dollar renovation featuring a stylishly decorated lobby, modern guest rooms, pool and spa, comfortable dining area, and meeting facilities. The property was previously a Hampton Inn but has been completely renovated both inside and out. The Fairfield is located at 7828 Orangethorpe Avenue. For more information visit marriott.com/snapk

New Show Debuts at Pirates Dinner Adventure

The World’s most interactive dinner show – Pirates Dinner Adventure debuted their exciting new performance. Guests are entertained with an astonishing display of special effects, aerial artistry, swashbuckling swordplay and dynamic duels. It’s a classic story of good vs. evil that offers the perfect blend of action, adventure, comedy and romance; the opportunity to interact in the adventure and a sumptuous dining experience. For more information visit piratesdinneradventure.com

Medieval Makeover

The gallant knights and dinner menu at Medieval Times Dinner & Tournament got a makeover fit for kings. The 25-year-old dinner show has scrapped its bright floor-to-ceiling hues in favor of a royal look befitting the pageantry of its jousting show; the $1.5 million project included new arena seating, additional ticket booths, plank vinyl flooring, upgraded wood furniture and custom-made wall tapestries. February will feature their new knights-on-horses show. For more information visit medievaltimes.com

Sip..Savor..Socialize at the new restaurant and lounge, Torch

For those adventurous palette’s come explore Torch, a sultry new restaurant and lounge featuring cuisine from India, Thailand and China. Guests will pass by a row of tiki torches and underneath an enormous Buddha statue as they enter the 8,460-square-foot restaurant. Once inside patrons dine on a delicious menu including Tandoori Steak, Chicken Tikka Masala, and Thai Tiger Prawns. For lighter fare hang out in their lounge area and test out some of their tasty small plates like Crispy Calamari and Singapore Spring Rolls. Given the size of the venue—Torch figures not only to be a feast for the palette but one for the eyes as well. For more information visit torch-restaurant.com

With thrilling attractions, interactive dining experiences, and plenty of shopping options, Buena Park offers fun on just about every corner. A vacation hot spot, the lively city of Buena Park is located just five miles west of Disneyland and home to world famous entertainment – including the nation’s first theme park, Knott’s Berry Farm, Soak City USA, Pirates Dinner Adventure, and Medieval Times. Come and experience for yourself why Buena Park attracts millions of visitors each year. With its warm weather, family-friendly environment and world famous attractions, you don’t have to look for it because fun finds you in Buena Park! For more information please contact the Buena Park Convention & Visitors Bureau at 800-541-3953 or visitbuenapark.com.

Buena Park Convention & Visitors Bureau announces the launch of their new tourism website: www.visitbuenapark.com

In the past year the Buena Park Convention and Visitors Bureau has undergone an extensive rebranding which includes a new logo, slogan, travel guide and destination video. The final link to their campaign was the website — which now features a booking engine, calendar of events, downloadable traveler’s guide and multi-media.

To explore more of what Southern California has to offer visit us at the California Welcome Center Orange County. Open 7 days a week 9 am to 5 pm at 6601 Beach Boulevard in Buena Park. Call 800-541-3953 or www.visitcwc.com

San Diego was also announced as a new flight non-stop to Sonoma County Airport, with service starting June 5.

Charles M. Schulz Sonoma County Airport – STS, offers convenient service to America’s premier wine, spa and coastal destination. In addition to the new flights, Sonoma County Airport is served by non-stop flights from Seattle and Portland, Oregon.

Visitors departing from Sonoma County Airport on Alaska Airlines can also ship home a case of wine for no additional luggage cost. The wine must be packed to shipping standards, which many Sonoma County wineries will provide after purchase.

Sonoma County, located just 30 miles north of San Francisco’s Golden Gate Bridge, has more than 300 world-class wineries and is known for its local, farm-to-table cuisine.

Sonoma County is also well-served by the airports in San Francisco (70 minute drive), Oakland (70 minute drive) and Sacramento (1 hour, 45 minute drive).

ABOUT SONOMA COUNTY

Sonoma County, located 30 miles north of San Francisco, is America’s premier wine, spa and coastal destination, featuring more than 300 wineries, is known for its local, farm-to-table cuisine and 55-plus miles of stunning Pacific coast.

For a free visitors guide or information on hotels, wineries, events, spas, attractions, and

dining in Sonoma County, visit www.sonomacounty.com or call 800-576-6662.

Green Music Center

Music will ring out on Sept. 29, 2012, as Sonoma State University’s Donald and Maureen Green Music Center marks its grand opening. The inaugural season boasts an incredible schedule, including orchestra in residence, the Santa Rosa Symphony.

The Green Music Center’s acoustical perfection has already attracted renowned musicians, such as Yo-Yo Ma, to experience its architectural and acoustical wonders. The main auditorium, the 1,400-seat, European-style Weill Concert Hall, is acoustically designed to rival great venues such as Boston Symphony Hall and Vienna Musikvereinssaal.

The hall’s acoustical attributes rivals that of Seiji Ozawa Hall at Tanglewood; but it surpasses Tanglewood in terms of flexibility and comfort. The three floors of Weill Hall – the Orchestra level on the floor, the Choral Circle in the middle, and the Balcony on top – boast handcrafted, European steamed beech maple seats that are designed to be acoustically neutral whether occupied or not. By opening a modular rear wall of the hall, the concert experience can include up to 3,000 concert goers in outdoor seating

Find out more at www.gmc.sonoma.edu

Amgen Tour of California

After a one-year absence, the Amgen Tour of California, a top professional cycling event, will return to Sonoma County. This year, the entire race kicks off in Santa Rosa on Sunday, May 13.

The first stage will also end in Santa Rosa. Events slated for the week prior will include a gala, a lifestyle festival, and cycling enthusiasts can even ride the route the pros will tackle. For more information, visit www.santarosa2012.com.

Golden Gate Bridge – 75th Anniversary

A big happy birthday to the iconic Golden Gate Bridge. While not in Sonoma County (it’s 30 miles south), the Golden Gate was built, in part, by Sonoma County’s foresightedness when it joined the newly formed organization that helped finance the bridge, and remains a member today.

Sonoma County will be developing special 75th anniversary itineraries and activities throughout the year. Find out more at www.goldengatebridge75.org.

Fort Ross Bicentennial

If 75 years is a milestone, then hang onto your hats: Fort Ross is celebrating the bicentennial of its founding. That’s right, 200 years ago the settlement of Ross, the name derived from the word for Russia (Rossiia) was established by the Russian – American Company, a commercial hunting and trading company chartered by the tsarist government. It is the southernmost Russian outpost in North America.

Now it’s the Fort Ross State Historic Park, one of the oldest historical parks in the California State Park System. Events will take place throughout the year. Find out more at www.fortrossstatepark.org.

Sonoma County Restaurant Week

Sonoma County Restaurant Week, a seven-day celebration of our county’s farm-fresh food and premier wine. The event features three-course prixe fixe menus in three price ranges: $19, $29, or $39, at close to 90 restaurants. Many restaurants pair the special menus with local wines or offer specials on corkage for Sonoma County wines.

Sonoma County Restaurant Week

www.sonomacountyrestaurantweek.org

OTHER NEWS 

In other news, Sonoma County has new wine regions, wineries, hotels and attractions updates. Prepare your visit around new discoveries.

Start with a new food discovery at one of several eateries, or rediscover an old favorite at one of the county’s many award-winning restaurants.

The addition of two new official grape growing region and other new wine tasting experiences beckon visitors to explore more than 300 wineries.

Find a new way to relax at one of the 40 spas, or by letting one of the county’s great event planners take the worry out of your next great wine country event. It is time to book your wine country trip today at www.sonomacounty.com.

WINERY NEWS 

New American Viticulture Areas

Sonoma County has two new official American Viticultural Area (AVA), bringing its total to 15.

Pine Mountain – Cloverdale Peak: This appellation is located high on the slopes of Pine Mountain in both Sonoma and Mendocino counties. It spans 4,750 acres and contains 230 acres of vineyards, with another 150 acres of vineyards under development. The new AVA overlaps with the Alexander Valley and Northern Sonoma viticultural areas, but its mountainous soils and steep terrain makes it distinct.

Fort Ross Seaview: North of where the Russian River enters the Pacific Ocean and along the ridge tops overlooking the Pacific Ocean is Fort Ross Seaview. It’s known for its Pinot Noir and Chardonnay grapes that bask in daily sea breezes. This area has 27,500 vineyard acres.

Lasseter Family Winery Now Open by Appointment

John Lasseter is well known as an animator, director and chief creative officer at Pixar and Walt Disney Animation studios. His winemaking skills are now making a debut to the public at Lasseter Family Winery in Glen Ellen.

The winery has been in production since 2009, but was not open to the public. In November, that changed and the public is now welcome by appointment only. Tastings are hosted in the private wine room and last about 45 minutes. Guests get a chance to try four wines for $25. Tastings are available Friday through Monday at 11 a.m. and 2 p.m. Reservations are required and can be made by calling 707-933-2814.

Lasseter Family Winery

1 Vintage Lane

Glen Ellen, CA 95442

Phone: (707) 933-2800

info@lasseterfamilywinery.com

Media Contact: Krissy Randiny

707-933-2815

Karah Estate Opens Tasting Room

Located on 144 scenic acres situated in the hills of the Petaluma Gap, Karah Estate Vineyards and Winery produces some of the finest wine in the area. Now, visitors can check it out for themselves. The new tasting room is open 11 a.m.-5 p.m. Fridays through Sundays. Visitors can call for an appointment outside of these hours.

Built upon land used by the famous environmental artists Christo and Jeane-Claude to create their Running Fence piece in 1976, the winery is rich in history and folklore.

Karah Estate Vineyard & Winery

karahestate.com

707-795-3030

1010 West Railroad Ave

Cotati, CA 94931

Media Contact: William Donovan

Donovan@sonic.net

707-795-9523

New Winery Group, “Taste Route 116″ Formed

A small group of wine tasting rooms in the western part of the Russian River Valley wine appellation have banded together to form Taste Route 116. Winery members are committed to attracting guests from outside the area to visit and enjoy an exceptional wine tasting experience in the Russian River appellation.

Guests are encouraged to spend the day in the area, visiting member wineries and tasting the many world-class varietals this region has to offer. Wineries are near the Sebastopol, Graton and Forestville areas of Sonoma County.

Taste Route 116

www.facebook.com/tasteroute116

Media Contact: Sue Bonzell

707-823-3040

sue@gratonridge.com

Wine Tasting with the Count

California’s oldest premium winery offers a chance to experience this historic property while mingling with the “father of California viticulture”, Count Agoston Haraszthy. Actually, the role of the colorful count is played by local history actor, George Webber.

The Hungarian-born Haraszthy founded Buena Vista winery in 1857, and today it’s a California historic landmark just outside the town of Sonoma.

Tours with the count are available by appointment, Friday through Sunday, and include a full tasting of Buena Vista’s wines and a tour around the gorgeous gardens and stone winery buildings. The tour lasts about 45 minutes and costs $20 per person.

Buena Vista Winery

18000 Old Winery Road

Sonoma, CA 95476

(800) 926-1266

www.buenavistawinery.com

Media Contact: George Webber

(707) 694-5097

george@georgewebber.com

Simi Launches Jug Wine

Simi’s new jug wine, named Maiale Cieco, or Blind Pig, is a blend of 66 percent Cabernet Sauvignon, 20 percent Zinfandel and 14 percent Pinot Noir, all grown in Alexander Valley.

During Prohibition, Simi was one of the few Sonoma wineries to secretly stay open, charging visitors an admittance fee to see an advertised attraction, like a blind pig (maiale cieco in Italian). Once inside, visitors filled growlers (a ceramic beer jug) to take home.

Today, wine lovers can purchase a two-liter jug for $46, with subsequent refills for $36. (A green way to drink wine!) Pick up a punch card and receive half-off your seventh refill.

Simi Winery

16275 Healdsburg Ave.

Healdsburg, CA 95448

707-433-3686

simiwinery.com

Media Contact: Chris Bernstrom

707-433-6981

information@simiwinery.com

J Vineyards Now Certified Sustainable

Sonoma County just got a little greener. J Vineyards & Winery, specialists in Russian River Valley sparkling and varietal wines, has achieved certified sustainable status through the California Sustainable Winegrowers Alliance (CSWA). The sustainable certification covers all vineyard and winery operations.

J Vineyards & Winery, located minutes south of Healdsburg, owns 10 estate vineyards sprinkled throughout the Russian River Valley, totaling more than 250 acres of planted Chardonnay, Pinot Noir, and Pinot Gris grapes.

“For the past two years, we’ve been diligently working on aligning J with CSWA’s commitment to wine quality,” said John Erbe, J Vineyards & Winery viticulturalist. “Our estate vineyards have been planted utilizing the latest techniques in water conservation, wildlife habitat corridors, and soil erosion reduction.”

Founded in 2010, the California Sustainable Winegrowing Alliance program is a third-party verification and certification process. The program, based on 227 “best practices,” is designed to ensure environmental stewardship, the conservation of energy and natural resources, and socially equitable business practices. CSWA’s certification program has been a positive environmental awareness catalyst for more than 1,500 of the state’s top vintners and growers.

J Vineyards & Winery

11447 Old Redwood Highway

Healdsburg, CA 95448

707-431-3646

www.jwine.com

Media Contact: George Rose

707-431-5233

georgerose@jwine.com

RESTAURANT ACCOLADES

Michelin Stars for Sonoma County Restaurants

In October the 2012 Michelin Guide San Francisco, Bay Area & Wine Country announced its choices for the best restaurants in the Bay Area. Six of them are located in Sonoma County, one of them earning a star for the first time.

The Michelin Star is a coveted award for fine dining quality and has long been considered among the most prestigious culinary accolades. Michelin awards 0 to 3 stars based on the inspections of anonymous reviewers. The reviewers concentrate on the quality, mastery of technique, personality and consistency of the food.

Terrapin Creek restaurant in Bodega Bay is a newcomer on the Sonoma County list. Chef and owners Liya Lin and Andrew Truong were thrilled to be honored with a Michelin Star and proud of their small staff.

Cyrus Restaurant in Healdsburg holds two stars, the most in Sonoma County.

Cyrus Restaurant

29 North Street

Healdsburg, CA 95448

707- 433-3311

www.cyrusrestaurant.com

Sonoma County Restaurants with One Michelin Star:

Terrapin Creek

1580 Eastshore Rd.

Bodega Bay, CA 94923

707-875.-2700

www.terrapincreekcafe.com

Applewood Inn

13555 Highway 116

Guerneville, CA 95446

707-869-9093

www.dineatapplewood.com

Farmhouse Inn

7871 River Road

Forestville, Ca 95436

707-887-3300

www.farmhouseinn.com

Madrona Manor

1001 Westside Road

Healdsburg, CA 95448

800- 258-4003

www.madronamanor.com

Santé Restaurant at the Fairmont Sonoma Mission Inn

100 Boyes Blvd

Sonoma, CA 95476

707-938-9000, 800-441-1414

www.fairmont.com/sonoma

Media Contact: Michelle Heston

707-939-2477

Michelle.heston@fairmont.com

MOVABLE FEASTS

Dinner Delivered While You Taste Wine

Enjoying a glass of wine at Windsor’s Vine Tastings wine bar and tasting room just became an even more relaxing experience. Vine Tastings has partnered with six neighboring restaurants to deliver meals to customers while they continue to enjoy the best wines in the world. Customers may ask to see the menus, and order from the restaurant of their choice. Members of the same party may order from different restaurants.

Vine Tastings is a tasting room and wine bar located on the Town Green in Old Downtown Windsor. They serve the wines of eight small, local wineries, all under one roof. Customers may order wines by the flight, by the glass, or by the bottle. They also have unique beers on tap.

Vine Tastings – Tasting Room and Wine Bar

9058 Windsor Road

Windsor, CA 95492

707-620-0833

www.vinetastings.us

Media Contact: Cathy Fallis

707-481-5177

clcathy@aol.com

Dinner Delivered while you Enjoy Wine and Live Music

Visitors may also get dinner brought to them while tasting wine and listening to live music at Cellars of Sonoma in the historic Railroad Square in downtown Santa Rosa. This hip tasting room in a wine bar atmosphere offers savvy wine lovers tastes of boutique and small lot wines that are not available in the traditional marketplace.

Now, customers may ask the host at Cellars of Sonoma for the menus of neighboring restaurants and order what they wish, to be delivered to the tasting room at no additional fee. Cellars of Sonoma provides dinnerware and a comfortable atmosphere with live music four nights each week, great wine, and no waiting in the lobby of a restaurant.

In addition, guests who are in the area on Tuesday nights may attend the live streaming broadcast at Cellars of Sonoma featuring owner Scott Jordan interviewing local winemakers, chefs, and other great personalities in the Sonoma County area. Guests may join in live at the tasting room, or sign in from the Cellars of Sonoma website and watch the broadcasts streamed live into the comfort of their own homes.

Cellars of Sonoma

133 Fourth Street

Santa Rosa, CA 95401

707-578-1826

www.cellarsofsonoma.com

Media Contact: Scott Jordan

707-291-8685

Take Delicious Leftovers Back to the Room

Guests at The Hampton Inn & Suites in Windsor can now refrigerate and reheat leftovers from their delicious Sonoma County meals, with the addition of new refrigerators and microwaves in every room. They can also get a healthy start to the day with the addition of Greek yogurt and crocks of slow-cooked, hearty oatmeal to their complimentary breakfast buffet.

Hampton Inn & Suites Windsor-Sonoma Wine Country

8937 Brooks Road South

Windsor, CA 95492

(707) 837-9355

http://windsorcasuites.hamptoninn.com

Media Contact: Scott Satterfield

(707) 837-9355

ssatterfield@rimhospitality.com

NEW CULINARY BUSINESSES

Belly Up to the Butter Bar

At the Epicurean Connection, customers get their fill of cheese, wine, beer and butter. This small eatery and specialty food shop has now moved to larger digs on the downtown Sonoma Plaza.

The one-of-a-kind “butter bar” offers cow, goat, sweet unsalted, and salted butters from creameries around the nation. Guests are invited to browse the shop’s selection of American artisan cheeses, brews, wines, artisan food items, and cheese making supplies.

Also lining the shelves are artisan olive oils, sea salts, jams, chocolate sauces and honey. Customers may also enjoy some of the Epicurean Connection’s take-out delicacies, including dishes featuring its very own fresh Delice de la Vallee cheese, chef made pesto, seasonal tapenades and sauces.

The Epicurean Connection

122 West Napa St.

Sonoma, CA 95476

(707) 935-7960

Media Contact: Sheana Davis

(707) 935-7960

sheana@vom.com

Iron Stone Restaurant

Iron Stone is a casual California cuisine restaurant that opened its doors in October. It is located in the Hotel La Rose in Santa Rosa’s historical Railroad Square. They feature fresh cuisine made with produce, beef, and cheeses from local Sonoma County farms. The wine list is made of mostly boutique Sonoma County wines, with some local micro brews and craft beers available.

The co-owners are also brothers. John McNulty is the general manager and runs the front of the house, while Tom McNulty runs the back of the house as executive chef. Iron Stone serves breakfast, lunch, dinner, and Sunday brunch.

Iron Stone Restaurant

308 Wilson Street

Railroad Square

Santa Rosa CA, 95401

707-595-4348

Media Contact: John McNulty

707-595-4348

johnironstone@sonic.net

Sweet T’s Restaurant + Bar

Southern food migrates north to Sonoma County at Sweet T’s Restaurant and bar. Owners Dennis and Ann Tussey have imported well-respected Memphis chef, Mac Edwards, to bring their vision of a southern- inspired, Lowcountry restaurant to Santa Rosa.

On the menu are classics such as shrimp and grits, fried chicken, and house-smoked barbecue, created with the quality local produce and meat of Sonoma County’s wine country.

Inside, the pressure cooker is the star of the show as fried chicken sizzles to crispy perfection. Outside, the focus is on a smoker that puffs away, filled with ribs, chicken and pork butt. Pair them with coleslaw, biscuits and a lot of napkins.

Sweet T’s is open for lunch and dinner every day except Tuesday.

Sweet T’s Restaurant + Bar

2009 Stagecoach Road

Santa Rosa, CA

707- 595-3935

Media Contact: Ann Tussey

707- 595-3935

Sweett11@comcast.net

The BBQ Spot

Southern-style barbecue is on the menu in this spot on Santa Rosa Avenue in Santa Rosa. Chef and owner Rob Fernandez was inspired by a road trip he made through the southern states of Texas, Louisiana, Mississippi, Alabama, and Tennessee. He brought his inspiration home, and began cooking up barbecue at a local Farmer’s Market. In October he opened The BBQ Spot and diners have followed the trail of smoke rings since it opened.

The menu features brisket, pulled pork, chicken, and St. Louis-style ribs. Sides include baked beans, macaroni salad, coleslaw, French fries, and cornbread.

Those who are really hungry can take on the challenge of The Legend: a half rack of ribs, four pieces of chicken, a pound of brisket, a pound of pulled pork, a large order of fries, two sides and two pieces of cornbread. If you can eat it all in one sitting, it’s free. If not, the customer pays $38.75 and gets a to-go box!

The BBQ Spot is open Monday through Saturday from 11 a.m. to 8 p.m.

The BBQ Spot

3448 Santa Rosa Ave

Santa Rosa, CA 95407

(707) 585-2616

www.thebbqspot.net

Media Contact: Rob Fernandez

(707) 291-5906

Thebbqspot@aol.com

Recherché du Plaisir

This new Parisian-style confiserie (candy story or sweet shop) in Santa Rosa opened its doors in December. Owner Lucy Gustafson is a Sonoma County native who has been making chocolates and sweets for friends and family for years. She decided to take her hobby seriously and enrolled in the Ecole Chocolat’s professional chocolatier program. This sweet shop is her dream come true, featuring truffles, butter caramels, French-style macaroons and Linzer cookies.

Recherché du Plaisir, (pronounced ray-cher-shay doo play-zeer), is open Monday through Saturday from 10 a.m. to 6 p.m.

Recherché du Plaisir

3401 Cleveland Avenue

Suite 9

Santa Rosa, CA 95403

707.843.3551

www.rdpsweets.com

Media Contact: Lucy Gustafson

707-843-3551

info@rdpsweets.com

Hole in the Wall

While this new restaurant may be a bit hidden, visitors will be rewarded for their search with dishes like short rib hash, biscuits and gravy, or the chef’s recipe for housemade gumbo. Located in the corner of a strip mall in Sebastopol, Chef Adam Beers opened the Hole in the Wall after working at The French Garden in Sebastopol, and The Village Bakery.

At the Hole in the Wall guests will find California comfort food in a cozy restaurant with an open kitchen where you can watch Chef Beers work his magic. They’re open seven days a week, from 7 a.m. to 2:30 p.m. on Mondays and Tuesdays, and 7 a.m. to 9 p.m. Wednesdays through Sundays, with the exception of holiday closures.

Hole in the Wall Restaurant

972 Gravenstein Highway South, Suite 100

Sebastopol, CA

707-861-3777

Media Contact: Adam Beers

707-861-3777

Sprenger’s Tap Room

This new collaborative project between two local business partners is scheduled to open in January. Located in downtown Santa Rosa in the Brickyard Center, co-owner Kevin Sprenger plans to have 30 beers on tap, big screen televisions throughout the bar, and a pool table and shuffleboard.

Sprenger’s Tap Room

446 B Street

Santa Rosa, CA 95401

707-888-0890

Media Contact: Kevin Sprenger

707-888-0890

Kevin.sprenger@yahoo.com

ACCOMMODATIONS

New Suites at Fairmont Sonoma Mission Inn & Spa

Fairmont Sonoma Mission Inn & Spa, catering to discriminating travelers for more than 85 years, will soon unveil 30 newly renovated signature Mission Suites along with a new premier Winemaker Suite, aptly titled the “Jack London.”

The suites will respect the Inn’s mission-style architecture with the use of rustic woods and wrought iron, successfully capturing the essence and beauty of Wine Country.

An updated color scheme of rich blues and California whites complements the open- floor plan. Each handsomely appointed suite is highlighted by local artwork, entertainment and work desks with built-in smart media panels and new spa-like bathrooms featuring stone vanities and incorporating a combination of marble and tile detail.

The sprawling 1,010-sq. ft. Jack London Winemaker Suite will feature romantic garden views, a private free standing wet bar, and mixed-use work/dining table with built-in smart media panels. The luxurious bathroom, featuring a sunken Jacuzzi-style tub and the Inn’s signature apricot and cream products, will offer a tranquil and relaxing atmosphere to complement that of the Willow Stream Spa.

Fairmont Sonoma Mission Inn & Spa

www.fairmont.com/sonoma

707-938-9000

866-540-4499

100 Boyes Blvd.

Sonoma, CA 95476

Media Contact: Michelle Heston

michelle.heston@fairmont.com

707-939-2477

Sonoma County’s First Green Bed and Breakfast

More than 100 years old, Case Ranch Inn is on the cutting edge of modern travel and is the first area bed-and-breakfast inn to go through the Sonoma County Green Business Program.

Diana Van Ry and her husband Allan Tilton live a green philosophy by practicing water conservation, recycling, and other green tenets. More than 40 percent of their power is generated by two solar installations and they’ve installed an electric car recharging station.

Case Ranch Inn

7446 Poplar Drive

Forestville, CA 95436

877-887-8711

707-887-8711

www.caseranchinn.com

Media Contact: Diana Van Ry

707-887-8711

diana@caseranchinn.com

NEW WAYS TO RELIEVE STRESS

Le Carre’ Salon and Spa Now Open

This upscale, full-service salon and spa is located on the corner of 3rd and Railroad streets in downtown Santa Rosa. It’s tucked inside a quiet courtyard of the Hyatt Vineyard Creek Hotel.

Owners Maria Shahi and Jean Charles Castellisi each have their own award-winning talents and accolades. They offer every kind of beauty service a guest could want, from haircuts, to highlights, styling, extensions and makeup application.

Le Carre’ Spa treatments are inspired by the region’s abundant wineries and natural resources, using lavender, grape seed oils, and other natural items that are guaranteed to evaporate the stress from a weary body.

The highly trained staff offer a full menu of relaxing treatments including manicures and pedicures, soothing facials, relaxing massages, or a three-hour escape with multiple offerings. Weather permitting, the spa whisks couples to the outside Couples Cabana for massage treatments in the wine country air.

Le Carre’ Salon and Spa

170 Railroad Street

Santa Rosa, CA 95401

707-636-7300

www.lecarresalonspa.com

“This year’s impressive growth in tourism is great news for our local businesses that rely on tourist spending to make their companies both successful and profitable,” said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. “The increase was experienced in all areas of our city as indicated by increased occupancy at hotels and attendance at restaurants, attractions and cultural institutions. This is significant for the LA economy as one out of ten jobs are related to tourism and the industry employs 364,000 persons.”

International visitors made one of the largest impacts on LA’s tourism with 5.9 million visitors to the City, a 7 percent increase over last year. International travelers also had a visible increase in spending— 12 percent more in 2011—totaling nearly $5.5 billion in revenue.

For the second time in a row, Australia is LA’s No. 1 overseas market. Recognizing the importance of the LA market, Australia now has more seat capacity for arriving flights than any overseas country.

LA is the leading U.S. gateway to Asia. Los Angeles benefitted from growth from Asia, specifically travelers from China, which increased nearly 25 percent. Three additional flights from China were added in 2011. In April, American Airlines began service from Shanghai to LAX; United Airlines started service on the same route in May; and in September, Air China added a second flight from LAX to Beijing. Japan also reported a strong rebound in 2011 with a 5.5 percent increase in visitors, despite the March 2011 earthquake and tsunami.

“LA is the gateway to the Pacific Rim and we are doing everything we can to strengthen our ties to the region,” said Mayor Antonio Villaraigosa. “In 2006, Los Angeles became the first American city to open a tourism office in Beijing. In the five years after the office opened, the number of visitors from China to Los Angeles increased by 150 percent from 110,000 in 2006 to 273,000 in 2010. We are committed to increasing tourism to LA because it means more jobs for Angelenos.”

Visitors from Canada and Mexico increased by 13 percent and 4 percent respectively. In 2011, 675,000 Canadians visited LA, a record high in volume for Canadian visitors to LA. Since 2001, when 383,000 Canadians visited LA, Canadian visitation has increased by over 76 percent.

In addition to an increase in international visitors, domestic travelers increased by over 2 percent. These visitors spent more than $9.7- a five percent increase over last year.

With more than 320 days of sunshine each year, LA has a natural advantage. In 2011, visitors discovered new and compelling reasons to visit, including Cirque de Soleil®’s new show, IRIS: A Journey Through the World of Cinema™, in its new permanent home at the Kodak Theatre in Hollywood and Natural History Museum’s Dinosaur Hall, which now rivals the world’s largest dinosaur halls. 2012 promises to be a blockbuster year for Los Angeles with major new attractions including Universal Studios Hollywood launch of “Transformers The Ride-3D” this May and the arrival NASA space shuttle Endeavor, which will retire at the California Science Center in 2012.

“As a leading worldwide tourist destination, Universal Studios Hollywood enjoyed significant growth in international visitation in 2011,” said Larry Kurzweil, President, Universal Studios Hollywood. “As we set the stage to launch ‘Transformers: The Ride-3D,’ the Park’s most technologically-advanced thrill ride ever built, we’re prepared to see our tourism numbers increase dramatically.”

Looking ahead, Los Angeles is poised for the next era. With the $1.5 billion project to provide greater capacity to the New Tom Bradley International Terminal well underway, LA is ready to further expand its international reach and continue its reign as the number one U.S. gateway for passengers from Asia.

LAX has close to 1,000 weekly nonstop flights to 58 international destinations on nearly 50 carriers and accounts for $10.7 billion annually in economic benefits to the Southern California region, according to airport officials.

2012 promises to be an exciting year for the travel business as Los Angeles will be the host city to International Pow Wow produced by the U.S. Travel Association in April. More than 5,000 exhibitors; tour operators and travel media from 70 countries will attend Pow Wow in Los Angeles. The event is expected to generate an estimated $350 million in the three years following Pow Wow due to the expected increase of international travel business.

LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization. For more information, visit the official visitor information Web site of Los Angeles at www.discoverLosAngeles.com

Nestled in the coastal mountain range of central California mid-way between Los Angeles and San Francisco and just 30 minutes from the San Luis Obispo Regional Airport, Hearst Castle and Central Coast beaches, Paso Robles is a centrally located respite for families, couples and groups of friends longing to enjoy a relaxing getaway. Boasting a vast wine region with more than 200 vintners, farm-fresh cuisine, a quaint downtown filled with local artisan shops and galleries and a wide selection of accommodations, Paso Robles offers something for everyone.

Below is a roundup of not-to-miss events. Visitors can plan their stay around the following activities, or just come and relax. For more information on attractions, dining and lodging in Paso Robles, visit www.travelpaso.com. For the latest news, visit http://blog.travelpaso.com.

- FEBRUARY –

2/12: Valentine Movie Night

Park Cinemas, 7 p.m.

Cuddle up in the dark next to your sweetheart to watch a Valentine’s Day classic at Park Cinema. Tickets are $12 and include complimentary popcorn, a soft drink or champagne, and truffles. For more information, call (805) 238-4103 or visit www.travelpaso.com.

- MARCH –

3/4: Wedding and Event Expo

Paso Robles Inn Ballroom, 10 a.m. – 3 p.m.

Showcasing the latest bridal trends and newest styles, this is the place to be for planning the perfect wedding or event. For more information, call (805) 238-4103 or visit www.travelpaso.com.

3/13 – 3/18: PCCHA Derby(free!)

Paso Robles Event Center, 8 a.m. – 5p.m.

The Pacific Coast Cutting Horse Association returns to the Paso Robles Event Center for their annual Derby/Classic-Challenge. This event offers approximately $400,000 in prize money for its competitors and free entertainment for attendees. Admission and parking are free. For a full schedule of events, visit www.pccha.com.

3/16 – 3/18: Zinfandel Festival

Paso Robles Event Center, 6 – 10 p.m.

Celebrate Zinfandel with over 50 vintners showcasing this spicy varietal, Zin-perfect food and a unique wine country auction. In addition to the festival, wineries throughout the area will hold “Zintacular” activities to add to the experience. For more information and to purchase tickets, visit www.pasowine.com.

3/24: Dog Jog

Kennedy Club Fitness, 9 a.m. – 12 p.m.

Dogs and their owners are invited to join in the fun and get some exercise at the same time. Parks-4-Pups is the sponsor of this event and is committed to providing recreational areas and events for dogs and their families in North San Luis Obispo County. Registration is $15. For more information and to register, call (805) 239-4437 or visit www.parks4pups.org.

3/25: Wine Country Half Marathon

River Oaks Hot Springs, 7:15 a.m.

Starting and ending at the beautiful River Oaks Hot Springs, this mostly paved course takes runners over rolling hills, through picturesque vineyards and down along the Salinas River.

After the race, take in breathtaking views and enjoy a complimentary breakfast bar, live music, raffles and the post-race award ceremony. Accompanying events include a 5K Race and a Kids’ Half Mile Grape Stomp. First place winners of the half marathon run win their weight in wine. Entry fees: $55 1/2, $35 5K, $15 Stomp. For more information and to register, visit www.winecountryruns.com.

3/30 – 4/1: Cattlemen’s Western Art Show

Paso Robles Event Center, Saturday 10 a.m. – 6 p.m. and Sunday 10 a.m. – 3:30 p.m.

Boasting original art from 60 superbly talented western artists, this three-day extravaganza will spur excitement the whole weekend. The event kicks off on Friday night with the Artists’ Wine and Hors d’oeuvre Reception (5 p.m. to 9 p.m.; $20 per person). Admission to the show is free. For more information, call (805) 472-9100 or visit www.cattlemenswesternartshow.com.

- APRIL –

4/2 – 4/7: Horsemen’s Reunion

Paso Robles Event Center

The first and only event of its kind, anywhere featuring 20 renowned horsemen, including Chris Cox and Martin Black, who break 40 horses over six days at the Paso Robles Event Center. Spectators may purchase tickets to attend all six days for $180 or $35 per day. For more information and to purchase tickets, visit www.horsemensreunion.com.

4/28: Vintage Sidecar Rendezvous (free!)

Downtown City Park, 9 a.m. – 3 p.m.

Enjoy vintage motorcycles and sidecars in the downtown city park. For more information call, (805) 238-4103 or visit www.travelpaso.com.

4/26- 4/28: 20th Annual Hospice du Rhone

Paso Robles Event Center

For the past 20 years, three-days in the late spring have been reserved for an exclusive weekend surrounding all things Rhône. A palate provoking weekend embracing the enchantment, history and tastes of the 22 Rhône varieties. Throughout the weekend, tip your glass with worldly Rhône wine producers, journey through the largest international collection of Rhônes and savor exceptional cuisine, all while taking in the local Rhône community. For more information and to purchase tickets, call (805)784-9543 or visit www.hospicedurhone.org.

– MAY –

5/18 – 5/20: 30th Annual Paso Robles Wine Festival

Paso Robles City Park

World-class wines, farm fresh culinary delights and winemaker seminars make this festival the place to be for wine enthusiasts. Whether crisp whites or bold reds satisfy your palate, the Paso Robles Wine Festival has something for everyone. For more information and to purchase tickets, call (800) 549-WINE or visit www.pasowine.com.

5/25-5/27: Festival of the Arts(free!)

Downtown Paso Robles Celebrate summer with this magical event for families. Saturday begins with a Plein Air Quick-Draw and auction, followed by a fine art show, a community paint jam, hands-on art stations, street performers, adultart seminars, live music, dance performances and other musical and visual surprises for kids.This three day family event also features guest lectures on Friday and an Art Collectors Tour of four local homes on Sunday. For more information, call (888) 988-PASO (7276) or visit www.pasoartfestival.com.

5/25 – 5/28: Great Western Bicycle Rally

Paso Robles Event Center, Memorial Day Weekend

Gather some friends, hop on your bikes and get ready for a thrilling weekend of bicycling through the rolling hills of stunning Paso Robles. A variety of routes are geared for all levels of riders so everyone can join in. For more information and to register, call (866) 909-4927 or visit www.greatwesternbicyclerally.com.

About Paso Robles, CA

Nestled in the Santa Lucia Mountains of the Central California Coast midway between Los Angles and San Francisco, Paso Robles is an affordable and welcoming retreat that offers the authentic California experience. An extensive variety of activities and experiences offer something for everyone including untouched natural beauty, a bounty of farm fresh cuisine supplied by local organic and specialty farms and the nearby Pacific Ocean, more than 200 wineries, renowned cultural attractions, first-class shopping, golf and entertainment, and much more. Visitors can choose from a wide selection of accommodations, from luxurious resorts and boutique inns to leading brand hotels and affordable, family friendly motels. For information on how to make the most of your stay in Paso Robles, visit www.travelpaso.com or contact, tourism@prcity.com.

For the latest news on the area, visit http://blog.travelpaso.com, join us on Facebook www.facebook.com/travelpasoand follow us on Twitter www.twitter.com/travelpaso.

About the Travel Paso Robles Alliance

The Travel Paso Robles Alliance (TPRA) was founded in 2008 by a group of 19 area hoteliers with the mission to help business, leisure and group travelers discover the Authentic California™ experience of the Central Coast. The alliance offers information for the 1,100 luxury, specialty, value, and budget room choices available to visitors.The organization consists of owners and operators of luxurious resorts and inns, leading brand hotels, quaint bed and breakfasts, motels and budget accommodations. For more information on the TPRA, call 888-988-PASO (7276), visit www.travelpaso.comor contact tourism@prcity.com

While an increase in international business will benefit major cities, rural areas also recognize the impact. Mary Ann McAlea, President for the Gold Country Visitors Association, commented on the work of Visit California and the U.S. Travel Association to gain interest in these efforts. “The Gold Country has seen a significant increase in interest from international visitors over the last five years. We offer an authentic California experience featuring incredible outdoor recreation, charming small towns and boutique wineries, and a rich history as the location of the discovery of Gold and the California Gold Rush of 1849. International visitors love the value we offer as they discover this “new” destination to them. Many of our partners throughout this diversified region are focusing on tourism as a critical economic driver. Removing the barriers for inbound travelers will be an important step to support our outreach and give visitors a reason to rediscover gold here.” The Gold Country region was just listed in Lonely Planet’s Top Ten U.S. Destinations to see in 2012.

According to a White House statement, today’s announcement calls for a national strategy to make the United States the world’s top travel and tourism destination, as part of a comprehensive effort to spur job creation. The number of travelers from emerging economies with growing middle classes – such as China, Brazil, and India – is projected to grow by 135%, 274% and 50% respectively by 2016 when compared to 2010.

President Obama will also sign an Executive Order and charge several government agencies to take part in efforts and new initiatives to significantly increase travel. Some of the initiatives include: a new pilot program and rule change for visa processing in China and Brazil, a final rule to expand and make the Global Entry program permanent, appoint new members to the U.S. Travel and Tourism Advisory Board, and the Nomination of Taiwan to the Visa Waiver Program.

“This is the first time our country has had a national strategy and set goals for the amount of visitors we want to welcome to our country. The timing of the President’s announcement could not be better. Travel is an essential industry for our nation and a bipartisan issue that can unite our country and rally us forward. Not only will this increase traffic to America’s wonderful destinations and attractions, but nearly half of the travelers will come to attend conferences and tradeshows,” said Roger Dow, president and CEO for the U.S. Travel Association. “The president has put forward his vision and the travel industry is ready to heed the call. U.S. Travel looks forward to working with the Administration to improve America’s economy and create more American jobs.”

The Gold Country Visitors Association, one of the rural regions designated by Visit California, has joined the U.S. Travel Association to increase travel to and within California and to better communicate the assets of one of the most historic areas in the Western United States. Gold Country Visitors Association will showcase the region at Los Angeles Pow Wow April 21-26, the most important travel industry show on U.S. soil. For more information about California’s Gold Country, visit www.calagold.org or call 916-985-2698.