NEW BASE AREA AMENITIES AT FERNIE ALPINE RESORT
Fernie Alpine Resort in BC is pleased to announce that the Mountain Edge Retail Store is open for business in their new location. The Mountain Edge Retail Store opened its doors to its new home, a 1600 square foot log building conveniently located in the center of the village plaza, on Christmas Day. The rustic feel of the lodge, complete with a fireplace, features clothing lines from Karbon, Burton, The North Face, Marmot and Bonfire. A selection of Fernie souvenirs and logo wear on the main floor, and the loft showcases ski and board lines from Head, Volant, Atomic, Rossignol, Burton, Salomon and Head. Ski and boarding boots are also available in the shop with professional boot fitters on hand to ensure the right fit.
“The rustic structure fits the ambience and warmth of the spectacular natural setting in Fernie Alpine Resort,” says Matt Mosteller Senior Director of Business Development with Resorts of the Canadian Rockies. “ Guests will enjoy a great shopping experience in Fernie mountain style,” added Mosteller.
Fernie Alpine Resort, known for its legendary powder and limitless terrain is located in southeastern British Columbia. Resorts of the Canadian Rockies Inc., has invested nearly $3.5 million into improvements for this season in order to provide a higher quality customer experience. The resort has also relocated and expanded the Mean Bean Coffee & Deli, and is a popular place to warm up or relax at the end of the day. The Rocky Mountain Chocolate Factory has opened the doors to its new location at the resort. The Good Skiing and Snowboarding Guide 2004 (UK), recently awarded Fernie with the honor of “Resort of the Year in North America”.
In addition to Fernie Alpine Resort, Resorts of the Canadian Rockies’ proud family of resorts includes the Rockies Biggest, Canada’s Best, Lake Louise; Calgary’s closest mountain, Nakiska; Adventure Skiing at Fortress Mountain and Kimberley, A Place to Reconnect with Family and Friends. For vacation packages to these winter getaways contact 1-800-258-7669 or log on to www.skircr.com
2ND ANNUAL FERNIE FREESKIING COMPETITION
The first-ever Fernie Freeskiing Competition was held in 2003 and was a huge success with 95 competitors from around the world. Known for its steep and deep terrain, Fernie is a perfect location for a freeskiing event and is getting set to hold its 2nd Annual Fernie Freeskiing Competition on March 18th – 21st, 2004.
The development of modern freeskiing started in the 1980s in North America, where former alpine racers and freestylers transferred their dynamic skiing style on to the off-piste terrain. There are many forms of freeskiing: big mountain free riding, slopestyle and big air events. Contests began and the first major competition was held in Valdez, Alaska in 1991. Freeskiers are judged on the line they pick, technique, aggressiveness, control and fluidity of their run. Skiers receive more points for more unique and difficult routes. Participants in such a competition are daring with excellent technical skills and strong knowledge of mountain terrain. To watch these Freeskiers compete is a breathtaking event in itself.
“This premier event fits Fernie! It show cases the amazing terrain and legendary powder,” says Matt Mosteller. “ We are also pleased that Fernie’s own top ranked Free Skier Meg Oster will be competing in this years event,” added Mosteller.
Fernie is delighted to have Captain Jack Carey of Telluride, Colorado back as Event Director for the 2nd year. Jack has years of experience including two years as Event Director for the Canadian Freeskiing Challenge at Red Mountain, B.C. and Media Director of King of the Hill World Extreme Snowboard Championship.
The competition in Fernie will take place March 18th to 21st, 2003 and is open to skiers (alpine or tele-) over the age of 19. Registration and competition information will be available from the Fernie Alpine Resort Guest Services office in mid January.
December 30, 2003
Posted in: Canada
