Leading Edge Tour Technology Premiers at Casa Loma in Toronto, Canada

What do the Guggenheim Museum in Bilbao, The Forbidden City in Beijing, Westminister Abby in London, the Hermitage in St. Petersburg and now Casa Loma have in common? They all use Acoustiguide Inc.’s leading edge interpretive technology to optimize their visitor’s tour experience. Acoustiguide Inc., with the support of AudioConexus, is to supply an innovative multimedia tour technology at Toronto Landmark, the first such installation in the Greater Toronto Area.

The Board of Trustees of Casa Loma is pleased to announce the selection of Acoustiguide Inc. and their Canadian distributor AudioConexus as the new suppliers of digital multimedia guide technology at Toronto’s premier heritage attraction.

In addition to providing their enhanced Opus high fidelity

audio players with full colour screens that display still

images as well as video, Acoustiguide’s award winning

creative team worked with Casa Loma’s staff to re-

interpret the building’s context in Edwardian Toronto

while still relating the life and accomplishments of its

owner Sir Henry Pellatt, one of the most imaginative

members of the Canadian establishment.

The enhanced visitor experience is provided in eight

different languages in order to serve the large number

of international visitors to the venue. New interpretive

tours using American Sign Language for the hearing

impaired and audio description for the visually impaired

have also been introduced.

“The introduction of Acoustiguide’s state-of-the art Opus multimedia system coupled with the firm’s depth of creative experience gained by interpreting the world’s leading cultural and heritage institutions delivers the ultimate in tour technology and content to Casa Loma. It will help illuminate City Council’s vision of reflecting the imagination, energy and innovation of Toronto at the beginning of the 20th century and is a marriage of medium and content that a visionary like Sir Henry Pellatt would have very much approved. ”, said Richard R. Wozenilek, Chairman of the Board of Trustees of Casa Loma.

“Acoustiguide Inc. is thrilled to be working with Casa Loma to provide their new audio tour. The tour serves as a key interpretive tool for the site and we are pleased to have created an experience that is both educational and entertaining for visitors. It is an exciting time of transformation for Casa Loma and we are proud to be a part of that.”,

said Samantha Hoover, Director of Business Development and Marketing, Acoustiguide, Inc.

“We’re thrilled to be working with the talented teams of Acoustiguide and Casa Loma” said Jonathan Stanley, President & CEO of AudioConexus, “Casa Loma is an important part of our Canadian heritage and offers an outstanding example of the opulence of the Edwardian era coupled with compelling stories and enduring characters for everyone who visits. We’re proud to be a part of a new standard of excellence by supporting compelling creative content in an engaging, captivating multimedia experience.”

Acoustiguide More than 50 years ago Acoustiguide invented the audio tour, and the company has remained at the leading edge of creativity and technology ever since. Acoustiguide companies around the world provide programs for museums, heritage and historic sites, tourism attractions, zoos, aquaria and corporate clients. Acoustiguide offers complete creative and production services, the most advanced audio and multimedia technology and comprehensive on-site management. For more information, visit www.acoustiguide.com.

AudioConexus AudioConexus Inc., headquartered in Markham, Ontario, is a wholly owned Canadian corporation that specializes in GPS technology, audio tours and multimedia for tourist sites and cultural attractions. AudioConexus currently operates a multitude of venues throughout Canada, USA, Bermuda and Australia, and is currently expanding products and services to clients in Switzerland, Germany, Italy, Portugal, Spain, Austria, Bulgaria, New Zealand, Tasmania, and Latin America. In addition, AudioConexus is the exclusive distributor of Acoustiguide equipment in Canada. www.audioconexus.com

Casa Loma Casa Loma is owned by the City of Toronto and has been operated by the Kiwanis Club of Casa Loma since 1937. In addition to being a major historic tourist attraction, it is a much sought after location for lavish parties, weddings, cultural events, corporate gatherings and film shoots.

Created with reverence for a bygone era of imperial grace and splendour, Casa Loma is the enduring legacy of Sir Henry Pellatt, a prominent Canadian financier, industrialist and military officer of the twentieth century. He built his dream home almost a century ago, capturing the best architectural elements of the Gothic, Norman and Romanesque styles. The exquisitely detailed plaster ceilings, rich wood carvings, dazzling marble and luminous stained glass are a testament to his taste for opulent appointments. Casa Loma became renowned in Toronto’s social circles, as home to the Pellatt’s many extravagant affairs. Today, Casa Loma enjoys a similar high profile in the social and cultural landscape of Toronto.

July 22, 2010   Posted in: Canada