Toronto – Check it out this Summer

Tourism Toronto invites visitors to see the region from a new perspective-like the seat of a helicopter, hot air balloon, theatre or bleacher, for starters. These experiences are all part of Tourism Toronto’s Summer Campaign to attract family travellers and urban adventurers to Toronto.  From now until September, Tourism Toronto will offer unconventional packages and remarkable promotions that inspire visitors to journey beyond the familiar.

“Tourism Toronto’s commitment to revitalizing and energizing the city is at the heart of the new campaign,” said Bruce MacMillan, president and CEO of Tourism Toronto. “We’re encouraging visitors to escape to the city and experience the region’s distinct cultural activities, fine hotels and outstanding restaurants. The campaign aims to capitalize on Toronto’s unique and contagious sense of openness, creativity and diversity, leaving visitors energized and transformed.”

The multimedia seasonal marketing campaign is the most ambitious and integrated we’ve ever put forth with over $7.5 million invested in two television spots, radio spots and promos, print and online advertising.

Appealing to a broad range of interests, the ready-made packages – each including accommodation and most including a 3-course dinner, an attraction voucher and a special feature — are themed around sports, arts/entertainment, family and R&R experiences. For the first time ever, these packages – as well as a “build-your-own” option and additional value add-ons – can be booked online at www.tourismtoronto.com

Anchoring most packages is a choice of over 50 restaurants, over 40 hotels and 16 famous attractions. Prices start at $129CDN per person.

The first four hot packages of the summer have been released:
• Night on the Town includes one theatre ticket for Hairspray, The Producers or Mamma Mia!
• Fly Ball includes one 200-level Blue Jays ticket, a 15 km helicopter tour of Toronto and a souvenir photo at pre-flight check-in
• Sports Getaway includes one 200-level Blue Jays ticket
• Jazz Festival Passport value offer add-on includes access to seven Distillery Jazz Festival venues, $25 food & beverage voucher and compilations CD

Many more creative getaway packages will stream online throughout the summer. In the coming months, visitors can expect packages for everything from Shakespeare on the Water to WWE SummerSlam to Molson Indy to Tennis Canada to R&R at the spa or on the greens to racing at Woodbine racetrack.

The Summer Getaway campaign is targeted to travellers from Ontario, Quebec, Ohio, Michigan, New York, Pennsylvania and a non-traditional market, Massachusetts, who are looking for an affordable, exciting escape from their daily routines. In support, the Canadian Tourism Commission is also promoting Tourism Toronto’s summer getaways to the Boston and Cleveland markets. And the Blue Jays are providing free online advertising at bluejays.ca, along with e-mail blasts to American League Baseball subscribers.

Tourism Toronto is the official destination-marketing organization for Toronto’s tourism industry. Tourism Toronto focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers.

Officially operating as a not-for-profit agency, Tourism Toronto has more than 800 members and is a partnership of public and private sectors. To reach Tourism Toronto call (416) 203-2600 or visit our web site www.torontotourism.com

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May 18, 2004   Posted in: Canada