Brazil Girds for Major Tourist Jump
April 15, 2005: The Brazilian government will pony up $40 million this year to promote its tourist attractions around the world in an effort to reach the magic figures of 9 million foreign visitors and over $8 billion worth of revenues in 2007.
Eduardo Sanovic, president of the Brazilian Tourism Institute (EMBRATUR) unveiled earlier this week the Water Color Plan, based on a research conducted with a sample of more than 6,000 people from 18 countries, including China, Venezuela, Japan and the U.S.
The volumes of both tourists and profits projected for 2007 will be twice as many the ones garnered last year. In 2004, Brazil netted $3.2 billion in gains, up a solid 30 percent from 2003.
According to the Water Color Plan, three quarters of those polled by a governmental agency responded they have never been to Brazil and would like to visit the country to see its many natural allures, while 57 percent of respondents pointed to the nation´s bliss and kindness as its top attractions.
Tourism accounts for Brazil´s fifth-largest income source, trailing behind the exports of soybeans, iron ore, cars and jetliners.
April 15, 2005
Posted in: Brazil