London commuters immersed in Australia
As part of a Tourism Australia and Emirates campaign, Australian experiences have been brought to life for commuters at London's Euston station during January. A high-impact escalator and corridor wrap at the station has greeted over half a million rail and tube travellers moving between the mainline and underground stations. Commuters see an enormous billboard featuring images from Tourism Australia's new campaign and as they continue their journey, they will follow images of Australian experiences from sky to surf, with copy emphasising the rejuvenating power of an Australian holiday.
Entering the underground corridor, a coral reef made of six digital panels is on show, with footage of divers and swirling manta rays.
The advertisement features a strong call to action directing consumers to visit www.australia.com/emirates or to contact their travel agent.
January 30, 2009
Posted in: Australia