Tanzania promotes tourism in Chinese language website
By Apolinari Tairo
DAR ES SALAAM, Tanzania (eTurboNews) – In a move to lure more Chinese tourists, Tanzania has placed itself in the Chinese website to advertise its tourist attractions.
The Tanzania Tourist Board (TTB), the country’s official tourism marketing and promotional entity, has launched its official Chinese language website on “China Wide Web.” The site, which has been designed as an online marketing media, will be disseminating Tanzania’s tourist information to the Chinese people in their home language and tell them where to visit while in Tanzania, the available attractions and visitor services offered.
Updated information on wildlife parks, ocean beaches, water sports, historical and cultural sites have been entered in the website page to enlighten the Chinese outbound travelers on Tanzania’s tourist heritage, TTB marketing manager Mr. Amant Macha said.
“Other than attracting more visitors from China, the page would facilitate the Chinese outbound travel to Tanzania and speed up trading within tourist industry,” Mr. Macha said.
China is Tanzania’s new and probably the future tourist market, despite the few Chinese tourist arrivals observed a year as compared with the traditional markets of the U.S., U.K, France, Germany and Italy. About 3,000 tourists visit Tanzania a year.
Chinese knowledge on African tourism is minimal and their purchasing power is lesser than western tourists, but tourism stakeholders in Tanzania are working round the clock to compete with other world destinations in lobbying the emerging Chinese market.
Tanzania launched its tourist marketing and campaign in China late last year after a team of senior tourism planning and marketing officials paid two separate promotional visits in Beijing, Shanghai and Nanjing to assess the Chinese outbound travels and their potentialities within the global arena.
July 25, 2005
Posted in: Africa